Back to the Pasture
BFA Capstone 
Spring 2018
From cattle feed to ecosystem function and human health, this book investigates the myriad downstream issues that arise from large-scale meat making.

For content, I use text from the popular book, The Omnivore’s Dilemma by Michael Pollan, which I divided into two parts: pastoral and industrial. Pastoral serves up the natural history of an "organic" meal that uses zero chemicals and revolves entirely around grass. Industrial examines the industrial food chain, tracing the source of processed meat, be it a McDonald's burger or a shrink-wrapped steak at the grocery store, from chemical fertilizer to factory farm.

Chapters of industry and pasture alternate back and forth with contrasting yet cohesive designs. Pastoral narrows in on the  cyclical naturally-occurring processes at one farm. Industrial fights back against these natural tendencies with a sharp yellow sidebar that increasingly encroaches on the content of the book. Infographics illustrate complicated industrial food processes, while photographs demonstrate cruelties and effects of these methods.

By focusing on two extreme modes of production, industrial and pastoral, this book encourages its readers to question our current modern food system and its fundamental tension with the logic of nature. 

Click here to see my PROCESS



Awamaki Peru
Internship work
Summer 2016

I worked as a graphic designer, photographer, and social media manager at Awamaki, a non-profit in Ollantaytambo, Peru, which empowers rural Andean women and connects them to fair-trade markets. My work focused on bringing the organization’s brand more consistency.

My biggest project was updating and redesigning a hiking book. The book encourages tourists to stay in the area, as opposed to rushing to Machu Picchu. I hiked all of the treks in order to provide clear directions, a difficulty scale, and quality photographs for each hike. These books have a high profit margin and are now the most popular item in the store.

Awamaki uses an infographic called "The Impact Model" to market how the organization helps women's cooperatives be successful and independent. Realigning the design elements to the brand's existing color scheme and typefaces, I designed a modernized version that was scaled and used for multiple purposes.




© 2019 Laura Ancona. All rights reserved.